by
Macala Rose
| Jan 5, 2023 |
Retail News
It’s official: 2023 is the year of magenta. According
to Pantone, it was an unconventional shade, for an
unconventional time. Every year, Pantone announces the Color
of the Year. And it should come as no surprise that the
color that’s chosen has a significant...
by
Macala Rose
| Oct 31, 2022 |
Retail News
CBD. You’ve heard about it. Someone you know swears by its
benefits, but what is CBD? And more importantly, should you
be carrying it in your store? With so much hype about CBD,
Project CBD says “along with a growing awareness of
cannabidiol as a potential health aid...
by
Macala Rose
| Oct 23, 2022 |
Online Selling
Inflation, changing consumer attitudes, and post-pandemic
behavior have many retailers scrambling when it comes to
figuring out what their customers are willing to buy. The
largest online marketplaces –– Amazon, eBay, Walmart, and
Target –- have also made big changes...
by
Macala Rose
| Oct 10, 2022 |
Marketing
A few months ago, I taught you how to set up a Facebook page
and shop for your retail store. Now I’m back to help you
learn how to set up a shoppable Instagram account in 6.5
easy steps. In order to create shoppable Instagram posts
where your customers can purchase...
by
Macala Rose
| Sep 12, 2022 |
Marketing
In the past year, privacy, tracking and attribution have
been turned on their heads when it comes to spending money
on social ads. To understand the changes, and how new
privacy laws are affecting retail ad spends, we talk with
Jennifer Spivak, co-founder of and...